The Benefits of Using a Custom Point of Sale Displays
Marketing can be concentrated around several distinct things. There are many various things that go into making a successful marketing campaign. One of the chief differences between targeting male and female purchasers is the impulse factor.
Studies show that, in general, women tend to be more of the emotional type of buyers whereas males tend to be more of impulse buyers. This is, as you might imagine, not a hard and fast rule by any way. There are exceptions which prove the rule but, in general, it is reasonable to say that women make purchases based on emotional factors and men make purchases based on impulse factors. Therefore, when targeting male clients, advertisers often revolve around the impulse urge.
Point of sale displays are a good example of advertising targeted to impulse buyers. A point of sale display, is a display that is intended to catch the buyer’s attention at the checkout counter. Several things go in the designing of these displays, but all are usually centered on impulse buying at the check-out counter.
There are various kinds of point of sale displays such as floor display bins, window displays, and counter displays. A number of them are open cases and others are closed cases. In any event, the main idea would be to craft a display which utilizes specific marketing triggers designed to capitalize on someones impulsive nature of making a buy. A well designed point of sale display should not only concentrate on impulse purchases, but it also needs to be aestheticallyattractive in its own way and contribute to a growth in sales.
Point of purchase displays work in as an up-sell of sorts. In the internet market, up-sells presented in the point of sale, which is to say the sales page, normally convert around thirty percent. That makes a fairly good analogy to the physical world in relation to point of sale displays. The concept is the same. When people are mentally ready to purchase, it is a fantastic time to hit them up for yet another extra buy. A number of studies confirm this and you can also research on the internet research.
Point of sale displays are not a one size fits all solution to marketing up-sells. A good display is custom built according to the marketing approach, demographics of targeted buyers, and other market examined and researched criteria. Choose the best manufacturer if you are looking for the best custom point of sale display for your store. Try to find a point of sale display maker that has been operating for long, and has shown to be valuable to an impressive portfolio of stores.